SoundCloud has always how does soundcloud make money a distinct outlier in the online streaming music industry. What has set them apart is how soundckoud allow anyone to upload and stream music without any annoying ads or monthly fees. For the past six years, SoundCloud has continued to thrive, even in a market dominated by competitors. However, despite their success, makee company has shifted gears and recently launched their new creator partner program, called On SoundCloud. The paid ads will appear on either the SoundCloud player or within a streaming audio file. When the program was first introduced, there were no specific terms to outline how exactly the revenue moneg would work. Another cool feature is that SoundCloud offers a tiered services structureso each accountholder can subscribe for the specific features they want.