You want to choose something with a favorable outlook, as well as something you are truly passionate. To help you make the best decision, we broke down the basics of each career. Marketing is the business of introducing or promoting products or services to other organizations or consumers directly. This is done moee traditional means such as TV or print ads, flyers, newsletters and billboards, or through newer, digital means. Digital marketing has an ever-increasing scope that now includes content marketing, search engine optimization and email marketing. Financeon the other hand, is all about budgeting money and assets. It is similar markting accounting in that it involves computation and investments.