I never thought it was for me. I mean, why not invest in something that hoa love!! With LuLaRoe, unlike some other companies, you own your own business. You buy wholesale inventory and sell it to your customers for a profit. The brand is hot! Especially women. From kids to adults, from men to women, you can shop for anyone and everyone with LuLaRoe. The LuLaRoe sells itself! Everyone loves LuLaRoe!