Some people say that traditional podcasting i. At best, podcasting a good way to express your passion about a hobby and share some information with friends, right? But the reality is that the demand for audio-only content is increasing and the most popular way to consume this type of content is via a podcast. Though podcasting has been around for quite a long time now it just seems to be hitting the mainstream which means now more than ever is a great opportunity to start your own podcast, build an audience, and make money doing it. Well, the information economy is getting more and more crowded with the latest technology, and video certainly has its appeal. However, at least for now, podcasting retains some advantages over video. For example, people cannot watch video while driving, working yoru at the gym or outdoors note: if they jake, they are not working out! And these are the times that are extremely popular for hwo to get in their daily fix of their favorite podcast. And some people just prefer to consume their content podcasg audio over other methods like text or video. If you are interested in starting your own podcast just hwo share your passions or create a podcast to make some extra money or even create a full time business! When selecting the topic of your podcast there are two directions you can go; you can go with a very big mass market audience or you can go with a narrow niche audience. Simple, because they work! A solid niche makes it easier for you to define your ideal audience as well as yuo types of sponsors and advertisers to target.
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Is it possible to turn a side hustle into a full-time income? And while it may seem out of reach, with a bit of hard work, creating a full-time income from podcasting is more accessible than it ever has been. Below are three different scenarios to give you an idea of how much you can make based on the size of your audience. The scenarios and dollar amounts are based on podcasts that post a new episode once a week. Also, each of these scenarios assumes that you’ve listed your podcast in all the major podcast platforms like Apple Podcasts formerly iTunes , Spotify, Stitcher, and Google Podcasts. The best podcast hosts ensure their listeners have no problem subscribing to their content and can find their show on all major social media platforms. Anything they purchase on Amazon within 24 hours of clicking your link will earn you a commission. Patreon is the most popular fan-funding site for creatives and for a good reason: it makes it easy to be supported by your listeners.
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Numbers are clearly different, but somehow Jordan looks the same, and his podcast recently has had guests including Howie Mandel, Eric Schmidt and Chelsea Handler. With , podcasts are we at «peak audio? Veteran podcaster Jordan Harbinger thinks it is worth pausing and asking the question. Jordan is a podcasting pioneer. His podcast has been going for ten years and generates nearly 2. It is generally in the top one hundred of all podcasts and top five in education. Jordan, whom I have had the pleasure of working with, wrote this piece last year. It is a real view of the sweat involved in making just about anything successful:. We are in a golden age of podcasting. In the U. With numbers like these, many entrepreneurs feel the urge to start one of their own. I started hosting a podcast in , spun that into a Sirius XM radio show in , and since then grown from a handful of early listeners in to around four million monthly listeners today. Most people who start a podcast think that the ad dollars come rolling in after the audience gets big enough. Get sponsors for your show, collect the cash and wash, rinse, repeat. First, to land the big advertisers, you need to be part of a network. For example, my show is part of PodcastOne. We know someone who is an internet marketing beast who got there in four, but we also know someone who also has a successful internet marketing business and in ten months of podcasting is at 12, downloads per episode and has plateaued. Even then, you need to be okay with a wide range of income each month. The variance is due to several reasons:. Once you pay your production costs, whatever is left over is your profit. It is a lot. The technical qualifications for starting a podcast are the ability to speak English, a microphone, and an internet connection. The qualifications for a successful podcast are…much more complicated. To be even an average podcast host, you have to have the ability to guide a conversation, to pull out insights, to drill down when you need to. How much money? Depends on the level of help you need. Many of the very best podcasts utilize an audio engineer.
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Thinking of starting a podcast and want to know how podcasters make money? Subscribe on Apple or Google Podcasts. Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. Or you can naturally include a mention of a product or service as you deliver your regular content. There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link among a bunch of other useful features. This makes it easy to say a short, memorable URL on your podcast. Pretty cool if you ask me! Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make money with your show:. You can read all about it in this detailed blog post. If you want to learn more about how to do affiliate marketing honestly and effectively, check out this amazing and free affiliate marketing guide by Pat Flynn. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to work with them.
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Thinking of starting a podcast and want to know how podcasters make money? Subscribe on Apple or Google Podcasts. Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies.
You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote. Or you can naturally include a mention of a product or service as you deliver your regular content. There are affiliate programs for nearly every popular product or service.
Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link among a bunch of other useful features.
This makes it easy to say a short, memorable URL on your podcast. Pretty cool if you ask me! Update: Buzzsprout recently added an affiliate marketplace to make it as easy as possible to make money with your show:.
You can read all about it in this detailed blog post. If you want to learn more about how to do affiliate marketing honestly and effectively, check out this amazing and free affiliate marketing guide by Pat Flynn.
They do all the work of finding advertisers, negotiating rates, getting the script, and. You usually need a larger audience of at least 5K or 10K listeners per month to work with. One of the largest ad networks is Midrollanother popular network is How much money can you make with your own podcastand many of the podcast hosting companies have their own networks as.
Another option that can work well if you kuch a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience. It helps to how much money can you make with your own podcast an email list so you can let your audience know about your course both on your podcast and through email. Monsy out the best email service provider for podcasters. One example from me: I have a course called Podcast Website LaunchPad where you can learn to create a podcasting WordPress website like this one.
Also, check out these courses to learn podcasting. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management.
By withh that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. Instead, you help or guide them on maoe to improve. You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way.
A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you.
They even give you the ability to have a separate paid-only RSS feed, which ties in nicely with the next method to make money podcasting…. Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with:. Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wire is a podcast and news site that offers the video version of the podcast, live episodes, a tumbler, and other bonuses when you purchase an annual subscription.
No matter what you think about the content they offer, this is a great example of premium content. Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. Another example from Sam Harris ccan Patreon and live events where when you become a Patron you can early access tickets to his live events.
The Generation Why Podcast yiu a ton of different productsvan premium content, and a very active Patreon page. Leveraging a pidcast podcast into book sales is another excellent way to make money and increase your authority.
You can use your podcast audience to get those initial sales and reviews that will help your book stand out. Many podcasters get approached for speaking gigs in their industry. It makes sense that if someone likes the what they hear on your podcast, you would most likely be a good fit to speak at conferences and live events and get paid to do it. Speaking is another great way to increase your authority as well as getting exposed to a new audience that will hopefully become future podcast listeners.
As you can see, there are many different ways to make money from podcasting. Combining a few different ways is a popular approach and you can always change and wkth your monetization methods over time. Did I miss any monetization methods that you use?
Or do you have a favorite? Let me know in the comments! Here is an interesting and useful analysis of top-earning podcasts on Patreon. What is clear is that consistency and longevity play a large role in how much money people make podcasting. Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site.
He has helped thousands of people start and grow a podcast and loves to test out new gear and software. You overlooked my favorite. Being paid by a person or organization to host their podcast. I have a bit of advantage in that I csn from radio so I have experience doing audio interviews and knowing how to edit sound, but combing my broadcast skills with my area wuth expertise transportationI host a monthly podcast for the Institute of Transportation Engineers that pays me a monthly fee.
In this instance, they pick the guests and supply some suggested questions, but I serve as the host and provide them with the finished podcast.
Thanks for the comment Bernie. Your email address will not be published. For Podcast Hosting Buzzsprout. For Web Hosting Bluehost. For Email Marketing ConvertKit. Want to listen while browsing the site?
Comments You overlooked my favorite. That actually reminded me of another method, where people pay to be a guest on a. Might have to add those soon! Leave a Reply Cancel reply Your email address will not be published.
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This is a common question a lot of people wonder. And while a lot of this is a big mystery there are some indicators that give us clues as to how much people are making. So let’s get into and find. Let’s just get this out of czn way right off the bat. Podcasting is creative work, so flip this question over to other creative work. The same is for podcasting. If you were to make a podcast with the intention of making money, the chances of you just getting past 7 episodes is slim alone, because you see how hard it is and how you aren’t getting out of it what you expected. So to break through all that and to make a show that makes money, is just very rare. Some numbers. Wiith is one of the largest podcast hosts and they put out numbers on what the average size shows are.
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